Call for Abstracts: Museum Analytics, new directions

📢 Call for abstracts:  

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💡 Organisers: Dr. Andrea Ballatore, King’s College London, UK • Dr. Jamie Larkin, Chapman University, CA 

🌎 Location (hybrid): King’s College London (The Strand, London, UK) and online

⏰ Submission deadline: Friday 20 January 2023

🗓 Event date: Thursday 18 May 2023

Museum Analytics: New directions

Call for abstracts

Data science has the capacity to revitalise our understanding of the museum sector, through reframing the history of museum development, charting museum geographies, and highlighting new data relationships in innovative and dynamic ways (e.g. Ballatore & Candlin, 2022). It can also illuminate broader relationships between museums, society, and the wider Creative and Cultural Industries (e.g. Me|Mind, 2021), to help produce more joined-up cultural policy and strategy (Centre for Cultural Value, 2022). 

The application of data analytics presents growing opportunities for institutions and researchers across the cultural sector. While museums often use data to develop visitor profiles and drive income generation, there is tremendous scope to leverage data in ways that reimagine the cultural work of the museum and knowledge of the museum sector. Within museums, work has taken place to use data to enhance curatorial decision-making (Tate, 2016), to personalise collections databases (Noehrer et al., 2022), and to enrich and improve visitor experiences (e.g. Villaespesa & Murphy, 2021).

Stemming from the Mapping Museums project (, this one-day conference seeks to draw together museum studies scholars, data scientists, cultural policymakers, and geographers to discuss and debate the role and scope of museum analytics and to frame the development of this area of research and practice. We seek presentations of 15 minutes that examine new directions and applications for museum analytics [read the full call]